Yahoo and Tumblr: How Mayer’s Purchase Measures Up to Other Acquisitions
Just a year into her new role as the CEO of Yahoo, Marissa Mayer already has several BIG ticket purchases under her belt. In case you missed the headlines, here is a quick recap of her receipt: in...
View ArticleHow to Approach Branding Following a Merger or Acquisition
Mergers and acquisitions always seem to be in vogue. If the economy is strong, companies are buying healthy “up-and-comers” who can add to their portfolio; and in bad times companies are looking to...
View ArticleLinkedIn Gets Serious with Lynda.com
No, it’s not what you think. LinkedIn doesn’t have a new girlfriend named Lynda. Last month LinkedIn declared its intention to purchase Lynda.com, a leader in online training videos. With more than 300...
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